A recent study prepared by MarketingProfs and the Content Marketing Institute surveyed B2B professionals to identify content marketing trends based on insights from the year 2012. Content marketing has become more important recently for SEO purposes due to Google cracking down on black hat and outdated link-building tactics, and it has proven its worth keeping social media engagement high in the form of infographics and podcasts. The study focused on the various tactics B2B marketers employed, methods of content distribution, and the latest overall budgeting decisions made by marketing departments.
Social Media Reigns Supreme
PPC advertising and social media marketing are two main channels of internet advertising that online marketing professionals use to convert traffic for B2C campaigns. However, the B2B market is a whole different environment with users exhibiting different search behaviours across both channels.
PPC Advertising: Paid Search
A recent study prepared by Google and Nielsen investigated the latest trends in mobile marketing, and the results indicate that the majority of users who participated make frequent use of mobile devices to search for products and services. There’s no question companies will need to optimize websites for mobile search, especially with smartphones becoming more advanced, and the popularity of tablets skyrocketing.
77% of All Mobile Searches Done At Work or Home
An infographic prepared by VerticalMeasures perfectly captures the four pillars of successful social media marketing management for businesses. Incorporating social media marketing can be a difficult task for some small businesses, but it provide enormous potential for brands that want to leverage the viral power of sites such as Facebook and Twitter.
The Foundation of Social Media
1. Customer Service
Twitter and Facebook have been social media sites users have utilized to lodge complaints for quite a while now. Despite the pain this causes businesses, it provides timely resolution and responses for clients, and allows brands to personally connect with users on a regular basis. When preparing customer service guidelines for your social media networks, keep the following expected response rates in mind:
- 80% of Twitter users expect a response within a day
- 50% of Facebook users expect a response within a day.
Developing successful online marketing campaigns can be a difficult endeavor for small & medium sized business working with a limited budget. However, it does not take an extensive understanding marketing theories and the intricacies of the internet marketing world to successfully launch an online business. Below are some helpful tips for new professionals getting their first taste of the e-commerce world.
1. Choose the right online advertising tools
The proliferation and ubiquity of mobile marketing technology has made it simple for users to do practically anything on the go, ranging from shopping online to connecting with friends worldwide. Interestingly enough, it hasn’t been until recently that marketing professionals investigated the behaviour of television viewers when it comes to their mobile devices. As a result, advertisers are becoming more savvy in picking up that consumers are most likely using their mobile devices to research product information after watching commercials.
The typical online user in this day and age has a short attention span, especially when searching for products and services on the go with mobile devices. As a result, websites that take a couple of extra seconds to load tend to have significantly higher bounce rates than websites that are quick to load. SmartBear recently prepared an infographic exhibiting the deleterious effects of a slow website and its negative impact on generating sales for E-Commerce businesses.
The immediate effects of a slow website
Thanksgiving is a great day for families to relax, enjoy a tremendous feast, and catch up on old times with relatives. However, the Friday after Thanksgiving, also known as Black Friday, is typically a tumultuous and hectic day where shoppers frantically try to find the best deals. However, according to research from BFAds.net, Black Friday shoppers’ behaviour is getting easier to predict, which can help your business generate more money this holiday season with the help of online marketing.
Driving traffic to your website through various inbound marketing tactics such as SEO and social media is a great way to generate a presence for your brand online. However, online marketing is not all about driving traffic to your website. While it’s an integral step that should not be overlooked, investing in conversion and performance strategies based on display advertising and retargeting can help you achieve your desired return on investment.
Rank Media Agency is an interactive marketing firm based in the heart of Montreal. Our organization has been providing customized internet marketing solutions over the past 11 years operating out of Canada, the United States, and France. With our List My Business division proving to be immensely successful providing hyper local services, we expanded our organization to include Rank Media Agency, a full-service online marketing firm providing custom design and development, display advertising, retargeting and higher-tiered online marketing campaigns.