Ever since Facebook’s IPO, the social media giant has been under a magnifying lens as investors watch every move the web brand makes. In fact, questions have arisen about Facebook’s sustainability in the long run as their stock has taken a bit of a hit. Contrary to reports and claims ringing the death knell for Facebook, the social marketing site’s engagement is actually increasing compared to other top web brands. With that in mind, what makes Facebook a viable social media marketing platform for your brand?
Engagement and Fan Acquisition
Developing a fully branded profile on Facebook is the main foundation of any social media strategy. With over 900 million unique visitors on a monthly basis, Facebook has become the leader in social networking. An inviting company profile can help brands leverage the site’s virality to engage fans with original content, generate brand exposure in news feeds, and increase the reach of their message by advertising content to friends of fans.