We previously analyzed the importance of effectively managing your personal social media profiles to better secure your individual reputation online. However, when it comes to securing your company’s brand from attacks, online reputation management becomes even more critical, especially in the realm of social media. Below are some tips to keep in mind to protect your brand when managing ORM campaigns through social media channels.
Consistently monitor your internal social media profiles
Whether it’s providing an ancillary customer service function or removing negative posts regarding your brand, it’s imperative to ensure that you are consistently monitoring all of your company’s social media profiles. In particular, Twitter has become a popular platform for unsatisfied clients to air grievances, which is why having an active account manager or two responding to inquiries/complaints can help your brand better communicate with your audience.
The goal of any online enterprise is to make money. However, more often than not, businesses without a strategic online marketing plan will have difficulty generating quality leads. One effective solution for increasing leads is to develop a strategic SEO and content marketing plan of action. According to recent research from MarketingSherpa, Organic Search is by far the most effective online marketing tool for increasing traffic and leads. So how can you better use Internet marketing to increase business from your website?
Setup a Blog and Post Regularly
SEO and content marketing can begin with the setup of a blog (preferably WordPress) to bring in specific leads. Focusing on long-tail keyword phrases that are highly searched in your vertical can help bring in readers actively searching for help or comparing products. ……
Simply put, the end goal of any online marketing campaign is to generate more revenues. In an increasingly competitive environment, marketing professionals are investing more resources into branding. However, the question remains: is it possible to generate more sales from online PR activities, or is it purely a branding tool? A recent study by PRMarketing reveals that online PR can accomplish both objectives.
Online PR’s Role in Building Awareness
The goal of any online PR campaign is to make up for the lack of information about your company online. PRMarketing’s study revealed that a severe lack of product information online can lose Internet retailers as many as 67% of consumers. Creating more content through blogs, press releases, and review sites is one remedy for a lack of branded content. Keyword rich content will also rank higher, making it easier for your target audience to find your articles and giving them an opportunity to learn more about your products’ benefits.
The two major activities of any effective search engine optimization campaign are link building and content marketing. While the former has been the main tactic marketing professionals rely on for creating value for their websites, the latter has become more important due to recent algorithm changes from Google. The following is a quick overview of the inherent benefits in content marketing:
Strategies are Highly Adaptable
If you notice that some of your prime keywords are not ranking highly enough, pushing out fresh content using those keywords can help create momentum for your SEO campaign. Content marketing is adaptable and allows marketing professionals to revamp current strategies and focus on providing a boost to keywords that need help.
By Jonathan Berthold on