The proliferation and ubiquity of mobile marketing technology has made it simple for users to do practically anything on the go, ranging from shopping online to connecting with friends worldwide. Interestingly enough, it hasn’t been until recently that marketing professionals investigated the behaviour of television viewers when it comes to their mobile devices. As a result, advertisers are becoming more savvy in picking up that consumers are most likely using their mobile devices to research product information after watching commercials.
The typical online user in this day and age has a short attention span, especially when searching for products and services on the go with mobile devices. As a result, websites that take a couple of extra seconds to load tend to have significantly higher bounce rates than websites that are quick to load. SmartBear recently prepared an infographic exhibiting the deleterious effects of a slow website and its negative impact on generating sales for E-Commerce businesses.
The immediate effects of a slow website
Thanksgiving is a great day for families to relax, enjoy a tremendous feast, and catch up on old times with relatives. However, the Friday after Thanksgiving, also known as Black Friday, is typically a tumultuous and hectic day where shoppers frantically try to find the best deals. However, according to research from BFAds.net, Black Friday shoppers’ behaviour is getting easier to predict, which can help your business generate more money this holiday season with the help of online marketing.
Online jewelry retailer Boticca.com recently tracked the impact of both Pinterest and Facebook on creating engagement, driving traffic, and generating sales for e-commerce businesses. Marketing professionals are hesitant to invest significant resources into social media because it’s seen as more of a branding strategy, but this case study provides insight on the social channel’s ability to produce tangible results.
Developing your social media audience can prove to be futile if your fans are not communicating with your brand. Boticca noticed that Facebook users were far more engaged than those coming from Pinterest. Pinterest users spent 65% less time on the site and visited 44% less pages compared to their Facebook counterparts, a testament to Facebook’s ability to drive highly targeted traffic. Facebook’s robust platform encourages users to check out the site through creative posts in news feeds, whereas Pinterest is limited in this regard.