Social Media is growing at an alarming rate, and every day there seems to be another entrant into the market dominating the headlines. However, no platform has become an Internet sensation as quickly as Pinterest has become over the past year. Marketers are only beginning to learn how to properly exploit Facebook and Twitter for their marketing efforts. Pinterest is now the “new kid on the block” for the following reasons:
- Dating back to May 2011, the amount of total unique visitors increased from 418,000 to an astronomical 11.7 million, outpacing the growth of both Facebook and Twitter compared to their launches. This growth is even more impressive considering members can only register on an invite-only basis.